Hey Rants and Raves readers!
KaraKoo here (@KaraKoo). I write
a blog that covers golf fashion and apparel sponsorships on the PGA Tour. Since Derek passionately writes about
uniforms in sports, and at the end of the day, that is what I write about, we
decided to switch blogs for the week.
Hope you enjoy! Check out Derek’s
post on Fairway Threads: www.fariwaythreads.com.
Think all golfers look the same? Just a bunch of guys in polos, plaid pants
and Titleist hats? Let’s access the
world of golf apparel a little bit further.
Below are six looks usually represented on the golf course. Some of them should be avoided at all cost,
but I’ll let you decide which could work for you.
Statement: Dad Next Door - “I’m hopelessly clueless, yet
don’t seem to mind.”
Who should wear: 40-year-olds and above who are going to the
local course to pay $40 to play golf at twilight, or actual Dads who are
getting dragged to church and therefore have to toss on something besides a
t-shirt and jeans.
Tour Pro that wears: Matt Kuchar (no apparel
sponsorship), Michael Thompson (Ashworth- Do not wear Ashworth guys)
The key pieces: Khaki pants, standard brown or braided
belt, plain Foot Joy golf shoes, mismatched hat and the most ordinary polo
shirt you can imagine.
Comment: You better hope you have a great personality
and killer smile if you are going to be respected wearing this on the golf
course. Luckily Kuchar has both, however, he is a professional athlete
who knows he is going to be on TV and in front of hundreds of people on the
course. There is no excuse for not putting more thought into how his
apparel choices are doing nothing to increase his brand acceptance. He
needs an official apparel sponsorship to help with this…STAT.
Statement: Basically Boring - “Yet somehow we still have
swagger.”
Who should wear:
Anyone that has the confidence of George Clooney, and therefore feel
they stand out enough without adding a little color into their closet.
Tour Pro that wears: Dustin Johnson (adidas), Colt
Knost (Callaway)
The key pieces: Navy (a lot of it…all over navy),
Black or white polos, pants and hat.
Little to no patterns. Golfer often
states, “Blue is a color.”
Comment: It’s not that this look is bad. Often time the apparel these guys are wearing
has good lines and looks great on the golfer.
It’s just …come on! Wear some color, try some patterns. Cause me to stop and say “ooo I like that
shirt.” Somehow, guys wearing this look,
especially the tour pros listed, still seem to have swagger and have no problem
attracting lovely ladies. However, this
only leads them to think this style is ok, instead of experimenting with other
looks.
Statement: Golf Fashion Huh? - “I’m just a working for a living.”
Who should wear: Generally
those falling into this category are no-nonsense guys, a “super athlete”, or a
former baseball player, etc. Some of
them just grab a shirt from the closet, toss on some pants, and head out to the
range to warm up. There is not a lot of
thought put into what they are going to wear to work that day.
Tour Pro that wears: Tiger Woods (Nike Golf), William
McGirt (adidas)
The key pieces: That is the whole point, there aren’t
really any key pieces. Except for Tiger
on Sunday, but as long as his shirt is red and pants are black, he is good to
go.
Comment: Every now and then these guys wear flattering
colors or sharp polos, but don’t expect too much.
Who should wear: As
long guys on the course aren’t wearing Loudmouth (John Daly’s hideous apparel)
or an exact replica of Rickie Fowler’s official Sunday attire, I say if you can
pull it off…bring it.
Tour Pro that wears: Rickie Fowler and, Blixt (Puma Golf),
Graham DeLaet and Brian Gay (Sligo Wear)
The key pieces: Bright colors, wacky patterns,
matching hats and shoes. Cool hair
doesn’t hurt either.
Comment: I am actually a fan of lots of bright colors
and crazy fun patterns, IF it fits the golfer’s personality. This look is fun and is the best “bang for
the buck,” as far as, helping guys stand out and increase brand awareness goes.
Statement: By the
Book – “I’m a total nerd, but I am pretty sure no one notices.”
Who should wear: Guys
that think they can toss on a visor, rub shoulders with key people, and come
out shining. Sickening enough, this
usually works for these golfers, so maybe you should all try it.
Tour Pro that wears: Keegan Bradley (Tommy Hilfiger),
Phil Mickelson (Callaway), Charlie Beljan (A|U|R)
The key pieces: Umm Visor, basic preppy polo shirts
and overpriced exotic belts.
Comment: I was always told, “You never trust a guy
wearing a visor.” I can verify this is a
good plan of action, especially when it comes to golfers. Avoid wearing a visor and Tommy polos
guys.
Statement: Just Right
– “Take notice, I’ve got this.”
Who should wear: Everyone. That’s why it is called just right! Take your
pick.
Tour Pro that wears: Jimmy Walker (Iliac), Bo Van Pelt
(Alial Fital), Graeme McDowell (Kartel by G-Mac)
The key pieces: High performance quality pieces oozing
with unique character and delightful details that really make you stop and
admire the craftsmanship of this look.
Comment: Aside from Sligo, which I feel does an
excellent job with their golf apparel design, the three companies listed above
are, in my opinion, the best in golf.
The style is different because no detail is are overlooked. Luxury and performance are perfectly
mixed.
So, do you still think all golfers look the same? The hardest sport in the world is the easiest
to make a fashion statement during. It
can be done so well, or it can be totally butchered. If you plan on spending the day on the golf
course, take some of my tips and try to adjust your personal golf style. Make note of how well you are received by the
ladies at the 19th hole afterward to see if you are on the right
track!